You shouldn’t have to slog through a dry, term-laden textbook to successfully market your business. So in this episode, Co-Host turned guest, Mark Harari takes a deeper dive into his book, “Lobster on a Cheese Plate,” a practical handbook that shows how to effectively market your business. Or, as the book’s subtitle states, “how to stand
Are you like me? When you get an email from someone with a misspelled word, do you look at the keyboard to see if the wrong letter is adjacent to the correct one? Or what about this: whenever you have to write “Wednesday” do you say “wed-nez-day” in your head? I do that, too. And
Tess Jezek joins the show today to discuss the importance of your company’s reputation in the reputation economy. In fact, Forbes reports that 60% of consumers are willing to pay more if they believe they will receive a better service. Tess discusses how an accurate description of your business online is smart business practice. In
Today on The Tim Faller Show, Aimee Cianfarani discusses how her company has made concierge services (a/k/a handyperson services) a successful part of the overall business. In this high-failure segment of the industry, Aimee and her team have overcome significant odds to find great success by applying a strategic mindset like better understanding the target
The most common marketing mistake host Mark Harari sees is a focus on tactic without regard for strategy. It is important to avoid adopting new fad marketing tactics, and start with a strategic foundation. Guest Spencer Powell agrees, and he is here to share how to focus on what matters most to your business so
There is one challenge most remodelers have been facing since long before the pandemic, and that is the labor shortage. So, what are you doing to find and attract the best talent? Marketing isn’t only used as a tactic for finding sales leads, but also attracting the best talent, and guest Danielle Russell is here
So, you’ve been thinking of starting a podcast for your business. While it is one of the best reasons to gain notoriety and establish value for your community of clients, starting a podcast doesn’t mean it will bring success all on its own. Guest John Corcoran is here to share his tips and tricks for
You shouldn’t have to slog through a dry, term-laden textbook to successfully market your business. So in this episode, Co-Host turned guest, Mark Harari takes a deeper dive into his new book, “Lobster on a Cheese Plate,” a practical handbook that shows how to effectively market your business. Or, as the book’s subtitle states, “how to stand
For many remodelers, digital marketing is the “voodoo” magic. With so many options, where do you begin? Well, Spencer Powell has the answer. In this episode, Spencer dives into his new book, The Remodeler Marketing Blueprint. He talks about everything that you need to know about being found online, successfully. Spencer is the CEO of Builder Funnel and
Every year, my company Builder Funnel surveys remodelers from all over the United States and Canada to uncover the biggest challenges, obstacles and goals for the upcoming year. This year, we partnered with Remodeler’s Advantage to promote the survey and put together the report. You can download the full report here. That being said, I
