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Category: Marketing

3 Critical Stats from the 2020 State of Remodeler Marketing Report

Every year, my company Builder Funnel surveys remodelers from all over the United States and Canada to uncover the biggest challenges, obstacles and goals for the upcoming year. This year, we partnered with Remodeler’s Advantage to promote the survey and put together the report. You can download the full report here. That being said, I

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Have You Adapted Your Marketing Yet? Part II

This is Part II of Spencer Powell’s Blog Article on Adapting your Marketing Click Here for Part One >> The Remodeling Industry Was Behind…but Catching Up Now (continued from part I) Being involved in the digital marketing industry as well as the technology industry, we’ve been implementing several things for years that would have helped

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Have You Adapted Your Marketing Yet?

Earlier this year, we all got hit with a big shock to our world. The global pandemic had impacts on our personal lives, our businesses, and just about everything in between. It feels like you can’t even go 24 hours without someone talking about COVID-19. See, even I just brought it up. But we’re not

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Making powerful emotional connections using empathy-based marketing with Tanya Bamford – [PowerTips Unscripted] Ep.110

Current events have created an environment of incredible stress for homeowners across the globe. Remodelers have an opportunity to tap into their dissatisfaction with their home environments by using an empathy-based marketing approach to make an emotional connection. Tanya Bamford joins Victoria and Mark to share how using the right messaging, imagery, and delivery channels

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