When electronic communications first burst on the scene in the late 1990s, everyone with access to a computer rushed to try the newest way to send messages. Many of us still remember how novel it was to send and receive email. Hearing, “You’ve Got Mail!” was as exciting as Christmas morning! As email gained users,
Running a business means dealing with change. To remain the best one can’t rest. The marketplace is full of companies ready to take yours down. Yes, they may be friendly competitors, but their success might come at the price of yours. How to remain on top or get closer to the top? Embrace change. Easily
A great paid search campaign can really drive your business. But building campaigns, identifying ad groups, and developing keywords is just part of it. You’ll also need to integrate a negative keyword strategy. If you don’t have one, it might be the reason that your paid ads are falling flat. You see, it’s not just
While running a meeting of the Remodelers Advantage Roundtable group “Quattro,” I heard Neil Harvey say, “Time serves no sale.” That sentence is powerful. Why? Most remodelers have mixed feelings about dealing with the fulfillment side of the sales process. It takes a lot of work to figure out the design and specifications of a
A couple of weeks ago, at the Master Your Remodeling Business Workshop, one of the attendees asked me how he could politely turn away unqualified leads via email. Apparently, he’s been getting many emails from people that either aren’t in his service area, want a service he doesn’t provide, or don’t have a realistic budget.
This is a loop: happy employees create happy clients who create good profits. Say it to yourself every morning and work consistently to create the company culture to challenge, engage and reward employees. You and they will be pleased with the results. Years ago I worked with a company owner who insisted that a continued
Are you using before-and-after pictures to market your business? Of course you are. You need to realize that while your photos are impactful and attention-grabbing, your competition is likely doing the same thing. A quick Google or Pinterest search will bring up millions of those beautiful images touting spectacular remodeling work. But as a professional,
We get a lot of emails from readers of our PowerTips newsletter. Most are complimentary and supportive of what we do as a company for remodelers. Others are comments or questions about the topic of the week. Last week we received a good one that I’d like to share. It has to do with the
Members frequently email me with website questions. Over the years, I’ve been asked everything from on-page SEO techniques to logo placement. But by far the most common question I get is, “what am I doing wrong?” Yes, this broad, all-encompassing question always makes me chuckle. It’s virtually impossible to cover in an email. In fact,
I’m willing to bet just about every person reading this blog post has Google Analytics installed and is tracking their website activity. But, I’ll also wager that practically none of you look at the data on a regular basis—let alone take action on it. For the rare exceptions—the handful of you that review your Google
