Skip to content

Building Meaningful Customer Personas with Aimee Pagano – [PowerTips Unscripted] Ep.125

Building Meaningful Customer Personas with Aimee Pagano – [PowerTips Unscripted] Ep.125

The concept behind developing a customer persona is pretty simple – get to know your audience better so that you can build a more meaningful relationship with them, both as a client and a prospect.

The output of that analysis is inevitable company growth and client retention. So how do firms, of all sizes, build meaningful personas to shape the way they go to market?

In this episode, Aimee Pagano talks with Victoria and Mark about the process of building these vital tools and what a remodeling firm can do with them.

Aimee is the Senior Digital Advisor at HighRoad Solutions, a smartech data integration company for associations. She has 20 years of marketing and communications experience and her specialties include persona development, content strategy and generation, lead gen, and website development / optimization.

Victoria, Mark and Aimee talk more about:

  • What a customer persona is and how remodeling firms would use it.
  • What the building blocks are for customer persona development.
  • Working without data.
  • What you do with the customer personas once you’ve developed them.
  • Who should be involved when going through a customer persona exercise.
  • And more…

Click here to listen to this episode

Share:

>

Opt Out

I confirm that I am choosing to opt-out of the new Roundtables membership, henceforth referred to simply as Roundtables (“Roundtables”).  

I understand that my current membership will not change and will be henceforth referred to as RT Legacy, Roundtables Legacy, or simply Legacy (“Legacy”). I understand that by opting out I will not receive the additional benefits offered to Roundtables membership and will not receive the bonus PSCs.  I acknowledge that if I choose to upgrade at a later date, I will not receive any bonus PSCs above the standard issue.

By clicking below, you opt out and will be locked into the Legacy program for 2021. You will not receive an increase in dues, other than our standard inflationary annual dues increases. You will have the opportunity to opt in for the 2022 membership year. However, there will be no bonus given to future opt in cycles.

Please note that if you cancel your membership, you forfeit access to Legacy membership in the future. You may rejoin only as a Roundtables member.

Hey there!

Login To Come In

Member Support

Roundtables Application

Let's do this