When electronic communications first burst on the scene in the late 1990s, everyone with access to a computer rushed to try the newest way to send messages. Many of us still remember how novel it was to send and receive email. Hearing, “You’ve Got Mail!” was as exciting as Christmas morning! As email gained users,
While running a meeting of the Remodelers Advantage Roundtable group “Quattro,” I heard Neil Harvey say, “Time serves no sale.” That sentence is powerful. Why? Most remodelers have mixed feelings about dealing with the fulfillment side of the sales process. It takes a lot of work to figure out the design and specifications of a
A couple of weeks ago, at the Master Your Remodeling Business Workshop, one of the attendees asked me how he could politely turn away unqualified leads via email. Apparently, he’s been getting many emails from people that either aren’t in his service area, want a service he doesn’t provide, or don’t have a realistic budget.
Let me guess. You need more remodeling leads. If you tried digital marketing in 2015, you likely employed a combination of: email marketing social media website re-design And let me guess: few of the “leads” you received from these marketing initiatives turned into revenue-generating jobs. You’re not alone. Several times a week, we hear from
Twenty years ago, lead nurturing looked like this for most business owners: Wait for the phone to ring. Call every person to talk about their project and pricing. Bring on a new client. Today, in 2016, the landscape for remodelers is vastly different and much more promising, primarily because we’re no longer at the mercy
Sometimes when we think about the New Year and all our goals we want to achieve, we over-complicate things. I like to keep it simple. Want to grow your business? Focus on sales and marketing. Improving your production process won’t grow your business. Getting a new accounting software won’t grow your business. I’ve been thinking
Working with remodelers from around the country gives us here at Builder Funnel an interesting point of view. We get to see how different remodelers handle various situations and can get sort of a bird’s eye view of the industry, especially when it comes to sales and marketing. There’s a massive emerging trend going on
length 4:24 (not including bonus content) Have you ever wondered how you could stretch your marketing dollars? Did you sometimes think that there had to be a lead generation tactic that you were missing? You may have been hearing a lot about mobile advertising lately, and I agree that mobile is the future. But, actually,
Whenever I talk to remodelers, they all have one thing in common. Not enough leads. I’m not surprised by this. Most businesses can always use more leads. However, I think there’s something else that’s really the problem here. Most remodelers aren’t taking action in order to capture leads that aren’t “sales qualified”. You see, there’s
Few remodelers pay much attention to their web traffic statistics, and fewer still know how to use that data effectively. Ignoring your web traffic statistics is bad enough, but misinterpreting them could be even worse. One of the more potentially misleading statistics for remodelers is a website’s total traffic. Looking at the total traffic without
