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Author: Ben Landers

How to Get More Value from Google Analytics

I’m willing to bet just about every person reading this blog post has Google Analytics installed and is tracking their website activity. But, I’ll also wager that practically none of you look at the data on a regular basis—let alone take action on it. For the rare exceptions—the handful of you that review your Google

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3 Reasons Why It’s Not Enough JUST to do SEO Anymore

After a recent speech I gave at the 21st Century Building Expo & Conference in Charlotte, I had the chance to chat with a group of remodelers and builders about their experiences with search engine marketing. My conclusion? If SEO and pay per click (PPC) were competing for the next presidency, SEO would win in

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5 Signs Your Website is Not in Good Hands

  Smart remodelers understand that their website can and should be their #1 source of new leads and business. In order for that to happen, you first need to get people to your website, and second, get those website visitors to turn into leads. But given some of the remodeling websites I’ve seen (and trust

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Getting the Most from Houzz

As I mentioned in my last post, if you’re serious about leveraging the web to grow your remodeling business, you’ve got to think strategically about your online marketing. In addition to all of the core elements of a good online marketing strategy, growth-oriented remodelers must also create a robust presence on Houzz. Why Houzz Deserves

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Getting Your Marketing Houzz in Order

If you’re serious about leveraging the web to grow your business, I challenge you to answer these three questions: Where do you want to take your business over the next three years? What’s your online marketing strategy? How do you measure your progress? I’m willing to bet you a beer (heck, make it a steak

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The Real Reason You Need Social Media (Hint: It’s Not Marketing)

When you’re running a small-medium sized remodeling company, you likely have a limited budget for advertising and marketing. It’s understandable—even advisable—to direct the bulk of your limited budget to programs you believe will generate a rapid and measurable return on investment. Considering that even marketers are skeptical about social media’s short-term lead/sales generation potential, it’s

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Is this Website Mistake Costing You Remodeling Business?

Recently, I attended a Google Partners event and heard a statistic that almost knocked me out of my chair: 45% of people would rather give up vacation than their smartphone. This stat is confirmation of what most of us already know—people really love their phones. You can see it when you venture out to any

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