Content marketing and SEO are changing — quickly. Strategies that just a few months ago grew your organic website traffic simply aren’t as effective today. What’s a marketer to do to continue helping her company get the results that were promised? Well, roll up her sleeves and do what a marketer does best —
The thought of showing your financials to your employees may be unsettling. We’ve known remodelers who are so leery of sharing their numbers, their field crews don’t even know their project budgets. But it doesn’t have to be that way, says Ken Kirsch, a proponent and practitioner of Open Book Management. In this episode, Ken
You lead a team of remodeling-industry professionals. You all set out to make this a great year for your company — a victory — and now it’s halftime! Take the opportunity to head back into the locker room (or your office) to review your business goals and look ahead. Will 2018 be a win? What strategies will you use in the second half to
One of the toughest things for remodelers and builders to do is work with architects or designers and still stay profitable. It can be done, says Kyle Lissack — but it’s a specific business model, and it doesn’t depend on bids, but on the strong partnerships. In this episode, Victoria and Mark find out how
Leaders aren’t all the dominant, decisive types we normally think of. I meet many types of business owners in the remodeling industry. Their leadership styles vary, but regardless of the style, successful companies need strong leaders. Recently, I worked with an owner, let’s call him Bill, to find his leadership style, and many of the issues I found are more common than you might think. Where to
I recently had the opportunity to attend a special meeting at the headquarters of National Gypsum, the second-largest gypsum-board manufacturer in the United States. While there, I and a collection of other industry pros got to learn about their Purple® line of products. I gotta tell you, it was fascinating — who knew drywall could be so interesting? The factory tour was amazing — thousands of square
As a business owner, it seems like you manage everyone — your staff, your crews, your kids, your pets. But if you — and especially your designers — aren’t managing your customers, says Chip Doyle, you’re wasting time and losing out on potential profits. In this episode, Victoria, Mark and Chip discuss how to break
Here at Remodelers Advantage we set aside the month of June to focus on an issue that plagues most service-based businesses, but can be a critical metric in looking at the success of a remodeling firm. Last year we named June “Slippage Awareness Month” and this year you will see content submissions from our consulting,
Many remodeling companies buy an office, rent it to themselves, and hold it — and that’s where their real estate investment stops. Andrew Schroeder, a second-generation remodeler and Remodeler’s Advantage member, takes real estate investment farther. In episode 22, Victoria and Mark talk to Andrew about how to use your remodeling experience to grow your
We’re back with more PowerTips book recommendations for your summer reading list — take one along on vacation or relax in a hammock with a good book. In every episode of PowerTips Unscripted we ask our guests for the title and author of their favorite business book. This month, we round up those recommendations, following
