length 2:48 (not including bonus content) There are many factors to consider when deciding how to allocate your marketing budget. What is my goal with this campaign? Which channels should I use? What is it going to cost? What is the expected return on that investment . . . the list goes on. One important metric
Today’s remodeling business owners are taking advantage of the latest mobile technology to stay up to date with real-time reporting, job costing, and labor time tracking. Keeping in touch with your employees, and on top of materials and equipment are easier than ever before with these new tech tools. Here are some recent tech advances that
Few remodeling company owners spend enough time planning for their company’s future. Many are so busy running the business that they can’t imaging taking time away to strategize about how they will move forward – so they simply don’t’. Others don’t see the importance of planning so they don’t make it a business priority. Steve
length 4:24 (not including bonus content) Have you ever wondered how you could stretch your marketing dollars? Did you sometimes think that there had to be a lead generation tactic that you were missing? You may have been hearing a lot about mobile advertising lately, and I agree that mobile is the future. But, actually,
Keeping track of your revenue and expenses can be very time-consuming and even confusing. How can you accurately determine what your budget is, how much your expenses are eating into your profit and how to budget for a future project? At its core, the biggest problem remodelers face when it comes to understanding how to
Whenever I talk to remodelers, they all have one thing in common. Not enough leads. I’m not surprised by this. Most businesses can always use more leads. However, I think there’s something else that’s really the problem here. Most remodelers aren’t taking action in order to capture leads that aren’t “sales qualified”. You see, there’s
length 4:34 (not including bonus content) Most entrepreneurs have many great talents but they often think they can do it all. Well, by trying to do every task in the company yourself, you can really put your growth ambitions on the curb. This is true regardless of whether you’re a $500,000 company or a $5
Price is probably this single most common objection your clients and prospects have. But you’re not selling bricks and sticks. You’re providing and creating value. And, you make every effort to move them away from price as their primary focus. As a seasoned salesperson, you expertly navigate the conversation back to benefits and value. Right?
Did you know there’s a page every website has that can make you look horrible? Well there is, and it’s called the 404 error page. This page is shown whenever someone tries to visit a page on your website that simply doesn’t exist. And even if your website doesn’t have a 404 page set up,
Remodelers are always struggling with the cost of an employee leaving the job site to pick up materials. Simple calculations often reveal that this consistent behavior costs companies about 2-4% of their annual sales volume. Preaching doesn’t change it; threats don’t change it. So what does? Daily planning does! Three simple steps will dramatically reduce
