Woah. That’s a big question. But it’s an important one. (and getting more important) In this post, I’m going to do my best to lay out the “perfect” internet marketing system, knowing that there isn’t a “perfect” system out there. My goal for this post is to show you what a REALLY, REALLY good system
Few remodelers pay much attention to their web traffic statistics, and fewer still know how to use that data effectively. Ignoring your web traffic statistics is bad enough, but misinterpreting them could be even worse. One of the more potentially misleading statistics for remodelers is a website’s total traffic. Looking at the total traffic without
A friend of mine started a handyman business many years ago. The only goal he had when he first “opened his doors” was to make enough money to live on for the following month. He didn’t write it down either—he just kind of knew it was a goal. Fortunately, I helped him get out of that
In the past ten days, I’ve spoken with three people that were looking for advice. They each were struggling with very different components of their marketing plan. However, after hearing the individual problems at hand, the solution was very clear for each. So clear that I doubt any of them didn’t already know it. So
Think about what it’s like when you talk to homeowners who are remodeling for the first time. They don’t know exactly what they are getting themselves into when they turn part of their house over to you for several months. If you’re smart, you’ll explain the process and the possible pitfalls (such as dust), step-by-step,
I was on the panel during a Q&A session at the Master Your Remodeling Business Workshop this January past. One of the questions thrown my way was, “Now that the boomers are moving out, how do we market to the other generations?” Having just recently written the PowerTip article 4 Tips to Connecting with Millennials,
I was interacting with a younger contractor about his search for an estimator. Here is what the contractor wrote to me: I wanted to get your opinion on a quick question. How much weight should I be placing on age when looking at potential candidates for the Estimator? Ideally I would really like to have
Every company has some conflict with clients from time to time. The way your team handles these occurrences can mean the difference between creating a loyal client for life and a disgruntled homeowner who will spread their dissatisfaction throughout the community. Seek first to understand, and then to be understood. Stephen Covey, Author There are
If your construction business is willing to pay upfront for long-term gains, buying in bulk could be a viable strategy—so long as you have a plan. High volume purchases are most advantageous to contractors with multiple ongoing projects that have the same product requirements, says Michael Bellaman, president-CEO of Associated Builders and Contractors Inc. “If
Most people in a management position think they are a great manager. Not just good — great! The unfortunate truth is that most managers are far from great. It’s the rare individual that can look at themselves and see their shortcomings. So if you manage others in a remodeling company, you should check yourself for
