Category: PowerTips Articles

PowerTips Book Recommendations: December 2018

We’re making a list and checking it twice, to bring you our last edition of book recommendations for this year from our staff, facilitators, and Roundtables members. Add these selections to your own reading list or to your holiday gift list — to give or get. The recommendations run the gamut from business to fiction,

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Maintaining a Strong Company Culture as You Grow

Company culture — we talk about it frequently in our Podcasts, PowerTips Blog posts and in the Roundtables meetings with our members. It’s an important factor in attracting new employees, and in keeping your existing staff happy and productive. A good company culture encourages growth, and in this business environment, many remodelers are taking on

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5 Keys to Strategic Planning for Your Remodeling Business

It’s that time of year again — when we look back to see what worked and what didn’t for your business, the good decisions made and others you’d change. Did this year bring the success you’ve been building toward or was it a challenging year that fell short of your goals?   But it’s also time to look forward. To figure out and

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Ready for Your Close-Up: Using Video in Your Marketing

Adding video content to your marketing mix is increasingly important to brands across the board, and especially to small- and medium-sized businesses like remodelers. A recent Forbes article goes so far as to say it’s crucial to your advertising and marketing mix — because consumers engage more with video, especially on social media, than anything

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Tap Your Sales Skills to Make Your Relationship Better

The idea of selling something feels sort of dirty to a lot of people, especially if you’ve been on the wrong end of a heavy-handed salesperson. Getting your arm twisted until you succumb and make the purchase. Promises made that turn out to be empty about the benefits of buying something. Ugh! But good sales

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PowerTips Book Recommendations: October 2018

The cooler weather and waning daylight of Fall is creeping in, and the idea of lighting a fire and settling down with a good book (and maybe a hot toddy) is becoming more appealing. We’ve gathered reading recommendations from thought leaders in the remodeling industry — take a look at what they’ve been reading and

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Define Your Target Projects and Aim at Higher Profits

The remodeling business is strong, and economists expect it to continue to grow. That’s great news, but are you taking on your most-profitable jobs? It’s easy to take a variety of projects right now, but if you’re not strategic about it, your bottom line might suffer. If you don’t know which projects make your company

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