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5 Keys to Strategic Planning for Your Remodeling Business

5 Keys to Strategic Planning for Your Remodeling Business

It’s that time of year again — when we look back to see what worked and what didn’t for your business, the good decisions made and others you’d change. Did this year bring the success you’ve been building toward or was it a challenging year that fell short of your goals?  

But it’s also time to look forward. To figure out and where you’re headed and move you closer to your long-term goals. For this, we look to strategic planning. 

Strategic planning is the process organizations use to clarify the long-term direction of their companies, define a company’s mission and vision, set priorities, align the team, allocate resources, and translate those goals for the future into projects and budgets that can are implemented in the short term. It defines the work in the coming year that will get your organization to your destination in the years to come. 

I get the pleasure of working with companies by facilitating two-day strategic planning events for their remodeling companies. Based on those experiences, these are the five keys to good strategic planning to do now. 

No. 1 Involve the Whole Team 

Schedule your strategic planning event at a time your whole team can attend. Involving the whole team improves the process by having more input, broader discussions, and a better understanding of the process when it’s time for implementation.  

No. 2 The Right Setting 

Get out of your office. Hold the meeting off-site, at a location that’s comfortable and — if possible — inspirational. Participants need to be able to focus; away from distractions but also be in a place that inspires creative thought. You don’t have to go far, but you do want to get out of your own space. 

No. 3 Set Your Destination 

You can’t get to your destination if you don’t have a map. Start by defining where the company is going. Pick a point in the future (three or five years) and describe in detail your vision for the company: 

  • Your revenue goals 
  • The type of projects you’ll be doing 
  • What your role as the owner will be 
  • How the company structure will change to meet the revenue goals 

Be sure to get good input from everyone. The clearer you can paint that picture, the better the entire process will go. 

No. 4 The Current State: SWOT & KPI 

Describe in detail where the business is now. Start with a SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats. Look at this at both the company and department level. Talk about processes and areas for improvement. Make that conversation about processes, not people. Then, define the Key Performance Indicators (KPIs) you’ll all use to measure operational improvement and the distance to your goals. 

No. 5 Budget and Plan for the Coming Year 

Finally, the goal of this meeting is to leave the process with an operating plan and a budget for the coming year. Set priorities for the team, detailing what role each member will play in the company’s success and how performance will be measured. Make a commitment to keep the team updated regularly throughout the year and avoid chasing new ideas and new projects that take the team away from the core mission.  

Follow these five steps to set your course, make strategic decisions, identify priorities, define roles, establish a budget, and build morale. If you do this well, you might just be setting the stage for the coming year to be the year you have been waiting for.


FREE WEBINAR: How Effective Remodeling Leaders Use Strategic Planning to Get Ahead

Tuesday, December 4, 2018
11:00am – 12:00pm ET

It’s that time of year… Looking forward to 2019 and setting goals, budgets and expectations. Join R/A Director of Consulting, Doug Howard, for a FREE WEBINAR as he walks you through how to set up that process within your organization. As you gather your team for your annual planning meeting, Doug will give you the tools and resources needed to make the most of your time.



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