A couple of weeks ago, at the Master Your Remodeling Business Workshop, one of the attendees asked me how he could politely turn away unqualified leads via email. Apparently, he’s been getting many emails from people that either aren’t in his service area, want a service he doesn’t provide, or don’t have a realistic budget.
Every single touch with another human being is an opportunity for your company to shine. It’s a chance to differentiate yourself from the competition. And the out-of-office reply is the single most overlooked opportunity a remodeler has to be remarkable. Now, the amount of mileage you can get on this will certainly vary. If you’re new
Be honest, is there anything more annoying than finding out a past customer recently had work done on their house but they went with another company? Most of the time it’s not because they didn’t want to use you: it’s because they didn’t know (or couldn’t remember) that you could do that specific type of work. In
When I ask remodelers what marketing tactics they most rely on, I usually get the same answers. Number one is almost always Referrals. As it should be. Referrals are commonly referred to as the lifeblood of a remodeling company. And the reason is obvious: since they come from a credible third-party you are instantly trustworthy. The
Email newsletters should be an integral part of your marketing strategy. People love to read timely information on topics that are of interest to them. A newsletter campaign will serve to keep your name firmly “top-of-mind” with your customers and is a great way to solidify your remodeling company as an industry leader. Here are