The most common marketing mistake host Mark Harari sees is a focus on tactic without regard for strategy. It is important to avoid adopting new fad marketing tactics, and start with a strategic foundation. Guest Spencer Powell agrees, and he is here to share how to focus on what matters most to your business so
There is one challenge most remodelers have been facing since long before the pandemic, and that is the labor shortage. So, what are you doing to find and attract the best talent? Marketing isn’t only used as a tactic for finding sales leads, but also attracting the best talent, and guest Danielle Russell is here
So, you’ve been thinking of starting a podcast for your business. While it is one of the best reasons to gain notoriety and establish value for your community of clients, starting a podcast doesn’t mean it will bring success all on its own. Guest John Corcoran is here to share his tips and tricks for
You shouldn’t have to slog through a dry, term-laden textbook to successfully market your business. So in this episode, Co-Host turned guest, Mark Harari takes a deeper dive into his new book, “Lobster on a Cheese Plate,” a practical handbook that shows how to effectively market your business. Or, as the book’s subtitle states, “how to stand
For many remodelers, digital marketing is the “voodoo” magic. With so many options, where do you begin? Well, Spencer Powell has the answer. In this episode, Spencer dives into his book, The Remodeler Marketing Blueprint. He talks about everything that you need to know about being found online, successfully. Spencer is the CEO of Builder Funnel and founder
Every year, my company Builder Funnel surveys remodelers from all over the United States and Canada to uncover the biggest challenges, obstacles and goals for the upcoming year. This year, we partnered with Remodeler’s Advantage to promote the survey and put together the report. You can download the full report here. That being said, I
As a remodeling business owner, you have likely heard of demographics and you have probably looked at it solely in the context of marketing and lead generation. But, the power of demographics lies much deeper than that, and in this episode, Ken Gronbach will share the subtle yet profound effect of shifting demography in the
Remodeling companies and builders are now selling virtually, saving time and labor. Business owners and sales teams are finding new and unique ways to reach their audiences and secure contracts for projects and we’ve heard from some R/A Roundtables members that are now booking projects into 2022. Our guest today has taken it a step
The concept behind developing a customer persona is pretty simple – get to know your audience better so that you can build a more meaningful relationship with them, both as a client and a prospect. The output of that analysis is inevitable company growth and client retention. So how do firms, of all sizes, build
This is Part II of Spencer Powell’s Blog Article on Adapting your Marketing Click Here for Part One >> The Remodeling Industry Was Behind…but Catching Up Now (continued from part I) Being involved in the digital marketing industry as well as the technology industry, we’ve been implementing several things for years that would have helped