Category: PowerTips

Hiring? What a Candidate’s Web Browser Choice Uncovers About Them

I just started reading the best-selling book, ORIGINALS: How Non-Conformists Move the World by Adam Grant. The book examines the origins of originality, as it were. The book’s summary promised an examination on “how people can champion new ideas—and how leaders can encourage originality in their organizations.” The topic intrigued me, and the reviews were off the chart,

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Overcoming the Challenges of Winter Remodeling Projects

Every contractor knows spring and summer are the busiest times of the year, but to balance their work load, keep crews active, and to even out cash flow, many smart contractors take actions to sell and complete work in the months of December, January and February.  In addition, many homeowners realize the advantages of winter

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The Top 5 Accounting Issues Remodelers Face

I’m just returning from Remodeling Excellence week in Kansas City where I not only facilitated two fantastic Remodelers Advantage Roundtables groups, but I also had several sessions during the week’s capstone event: The Remodelers Summit. As usual, I heard some fascinating stories and learned more about some of the unique challenges Remodelers face. Unfortunately, I also

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Get More Houzz Leads With This One Simple Tactic

Are you using Houzz to promote your website online?  I’d guess that about 90% of PowerTips readers are using Houzz.  It’s a fantastic tool to get more exposure for your remodeling projects and your business.  It can also be a great way to drive traffic back to your website. That said, you want to convert as

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4 Reasons Why Owners Should Fire Up Their Resumes

How long has it been since you’ve updated your resume? As the owner of a remodeling business, I wouldn’t be surprised if it’s been many years (if ever). But you need to update it today. Don’t worry. It’s not because I’m privy to an impending doom that is going to close down your company. But I

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What is Your Brand Personality? (with download)

Few Remodelers have made a conscious effort to identify and define their brand personality. But it’s a critical tool for guiding how your brand is portrayed in the marketplace. Your brand personality influences everything from your letterhead to who you hire. If you’re not familiar with the term, brand personality is a set of human

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Which Sales Strategy Camp Do You Fall Into?

Remodeling and home improvement companies generally fall into two camps when it comes to interacting with prospects on the phone. Camp One: Virtually every call from a homeowner results in the company sending a salesperson out to their home. This is called Under-Qualifying, or UQ. Camp Two: When a homeowner calls, the inside salesperson asks

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