If you’ve ever read any of my articles about “website marketing” or heard me speak, you know that I’m a big fan of blogging. It is, in my opinion, the single most impactful thing you can do for your website.

In fact, during my session at the Master Your Remodeling Business Workshop titled, “How to Turn Your Website into a Lead Generating Machine,” I discuss (among other things) the importance of blogging as it relates to attracting traffic to your website.

I’m sure you’ve heard that before.

But, although it’s certainly a critical component of SEO (search engine optimization), blogging is also a fantastic way to stay in touch with past clients and build relationships with future ones. This component of blogging is what I call planting and growing your very own customers.

But, although I’ve been preaching it for a while now, I’m hard-pressed to find many that have successfully put the tactic into action.

In fact, of the hundreds of remodelers that have attended the workshop over the past few years, few have done as good a job of this than past workshop attendee (and current Roundtables member) Joe Levitch of Levco Builders in Boise, Idaho.

“Joe’s Blog,” as it is appropriately named on his website, is exactly that: Joe’s Blog! It is written in the first person by Joe himself. It’s great. Each of his posts read like a personal letter from Joe to me.

And that’s the key. It’s captivating. It’s engaging. And it’s personal.

Most importantly, he still manages to touch on the main topics that his prospects are likely researching. An excellent example of this is his post, “What is the right price for a remodeling project?” I dare you to read the first two sentences and not chuckle. Not only that but you want to keep reading. It’s good storytelling.

Another blog post starts with the line, “I inadvertently stepped barefooted onto a proverbial Lego from Hell the other day.”

Ha! Perhaps it struck me even funnier than it should have because I actually stepped on a Lego two days ago. I saw stars for an hour, so I could relate.

And that’s the point!

Joe is connecting with his readers by being himself. By telling stories and anecdotes from his own life and experiences that his readers can relate to.

He writes in a casual sort of way and doesn’t worry about breaking a few grammatical rules from time to time (like I just did).

And that’s what I recommend you do. If you’re worried about your ability to write or concerned about what you should be writing about, take a lesson from Joe: write like you’re writing a letter to someone. Just tell stories and don’t worry about the rest.

If you start thinking like Joe, then you might just come up with some of your own great stories, like, “Why married men fear me.”

And if you’re really serious about improving your website’s ability to generate leads then do what Joe did and come to the Master Your Remodeling Business Workshop. (You’ll also learn from the masters on other topics like finance, sales, production management and more.)

So, what do you think?

Are you up to the challenge? Can you beat Joe’s Blog? Share your thoughts in the comments below.