SEO. Search Engine Optimization. These terms can be frustrating and confusing for many remodelers. Part of the problem is that Google is always changing their algorithim, so if you aren’t in the industry, it can be tough to keep up! They are making small changes almost daily and large changes multiple times per year. For
Do you know where you are going? A wise man once said “If you don’t know where you are going, any road will take you there!” Yet business experts agree that goals power businesses. By defining your business goals for the coming year, you’ll be able to target your marketing efforts to reach them. Carefully
When I ask remodelers what marketing tactics they most rely on, I usually get the same answers. Number one is almost always Referrals. As it should be. Referrals are commonly referred to as the lifeblood of a remodeling company. And the reason is obvious: since they come from a credible third-party you are instantly trustworthy. The
While marketing isn’t brain surgery, it does take a bit of thinking and planning to create a program that uses dollars efficiently and yet produces quality leads. Set the stage for success by defining your market and calculating the amount of business your marketing program needs to generate. Know Your Market Step one in shaping
