There are two types of remodelers in the world: those that are wildly successful and those that are . . . not so much. Well, over the years I’ve come to realize that there is one trait that the “not so much” group of remodelers are lacking. The good news is it’s not genetic. It can be
Marketing is the grease that keeps the company wheel going. The better the marketing, the more leads. The more leads, the more sales. The more sales . . . well, you get the picture. But marketing programs cost money. In this week’s episode of PowerTips TV Victoria helps you find more money to do more marketing. It
Do you struggle with how to spend your marketing budget? Want to know cost effective ways to generate the best leads? In this week’s episode of PowerTips TV [7:11] I’ll give you the top 5 things you should be doing with your marketing dollar. Learn about creating a fantastic customer experience, how to stay in front
On this week’s episode of PTTV we discuss the one tool that all successful remodeling companies use to drive profits up and chaos down. It’s the single most important tool available for you to 1) establish the goals you must set for success and 2) determine what you must do to achieve them.
In part one of this two-part series, I discussed the impact proper pre-qualification can have on your most valuable asset–time. Now let’s take a comprehensive look at the conversation you should be having with all your leads.
Profit is so elusive, so easy to wear away or lose altogether, that it takes enormous effort to protect your bottom line. A budget is your best line of defense in guarding your profit. The dictionary defines budget as an itemized summary of probable expenditures and income for a given period. Another way–a much more
To make money consistently in remodeling, you need accurate estimating. In order to have accurate estimating, you need accurate job costing to give you constant feedback on your estimating system. As you prepare a project estimate, you are setting many goals. Your goals are the material cost you hope to meet or beat, the labor
“It’s useless to be a good craftsperson . . . unless you can also sell what you create. Your customers cannot be expected to recognize a good idea unless it is presented to them by a good salesperson.” This was a paraphrase of a quote by David Ogilvy, one of America’s advertising legends and the
Every remodeling company has a production manager who oversees all of the projects going on in the company. Most of the administrative duties that accompany each individual project are the responsibility of the production manager. Budgeting, customer requests as well as complaints, and managing field personnel are only a few major functions. Essentially, a production
We are lucky enough to work with some of the smartest people in the industry — and I love it because they, like everyone here, believes in sharing their expertise and knowledge to help everyone in the community succeed. One of my favorites is Tim Faller, president of Field Training Services. Tim is a master
