SEO. Search Engine Optimization. These terms can be frustrating and confusing for many remodelers. Part of the problem is that Google is always changing their algorithim, so if you aren’t in the industry, it can be tough to keep up! They are making small changes almost daily and large changes multiple times per year. For
It’s time for the first ever installment of “Skills every remodeler should have, but don’t think it’s very important, so they don’t take the time to figure out how to do it.” (It’s a working title.) Let’s kick off this series with the burning question, “How can I remember people’s names?” – something every remodeler should know
Mobile, mobile, mobile. It’s all we hear about today! Ugh! Well, we’re hearing about mobile because it’s absolutely exploding. Mobile website traffic that is. Why Having a Mobile Optimized Website Matters One of our clients was getting about 10% of their website visits from mobile devices in December of 2013. Just 6 months later, that
Is your Facebook page under performing? Many remodelers make the mistake of thinking “as long as I post once a day, I’m doing social media marketing.” This couldn’t be further from the truth. The whole point is to be recognizable. You want people to know your brand. You want to be top of mind when
Managing a home improvement business is never easy. There are some tasks you love to do but quite a few you really hate. And you’ve probably got both on a mile-long list of things that need to be done. So many “time-management” experts tell us about the importance of having a To-Do list. But I
If you have a website or are doing any Pay Per Click advertising on Google, then you’ve probably received a sales call from an SEO company or two (or a 100 . . . they’re everywhere!) Unfortunately SEO companies have a bad reputation. They are very similar to contractors in that respect: because of the few
At a recent Remodelers Advantage conference, I asked the room full of remodeling company owners about hiring. 75% of those in the room indicated that they would be hiring new people within the next 6 months. This was exciting news because it indicates an optimistic outlook toward the future! Growth! Yes!
When I ask remodelers what marketing tactics they most rely on, I usually get the same answers. Number one is almost always Referrals. As it should be. Referrals are commonly referred to as the lifeblood of a remodeling company. And the reason is obvious: since they come from a credible third-party you are instantly trustworthy. The
