Honesty is truly the best policy when it comes to your website and social media presence. In a sharing economy, your prospects want to know everything about your company before they even pick up the phone.
We’re breaking down why transparency online is important, and how it can lead to more jobs.
In this episode, Taylor Rennick discusses the importance of being honest and transparent online with Victoria and Mark, and tells you how it can create more leads, and eventually more revenue.
Taylor is an inbound marketing strategist at Builder Funnel — one of our partners here at Remodelers Advantage.
As part of her job, Taylor spends hours every day looking at remodeling company websites. Some are good, some not so much. And some seem a little shady, using project photos that aren’t theirs or lying about project pricing. Remodeling is intensely personal, and has to be sold as a service, not a product, Taylor says. Being transparent is the key. Taylor talks about the information prospects want to know, and how they want to find it, and why you’ll get more prospects, including:
- Developing content to educate your audience
- Explaining your process
- Talk about cost on your website
- What you should offer on your blog
- What audience data can tell you
- Positioning your company as a thought leader
- Updating information to stay accurate
- Reaching people where they are in their buying process
- And more …
Taylor says you can find free resources to help you in all your online marketing on Builder Funnel’s site.