If you ask most remodelers where their best jobs come from, the answer is nearly universal: referrals. But when I ask what they’re doing to generate referrals, I usually get one of two responses—a vague mention of a newsletter, or a blank stare. Referrals don’t have to be random. They can be one of the […]

summaryIn this episode of the Why We Build Podcast, host Greg Waller and guest Gates Bryan discuss the evolution of the remodeling industry, focusing on succession planning, family dynamics in business, and the importance of maintaining company culture. Gates shares her personal journey into the family business, the challenges of balancing family relationships with professional […]

You spend countless hours building your brand—so why let it fall flat the moment you walk out the door? Vacation season is in full swing, and for many remodelers, that means setting an out-of-office reply and heading off to recharge. But here’s the thing: your out-of-office message is one of the most overlooked—and easiest—ways to […]

Every time I sit down with a remodeler, a team member, or even just reflect on my own journey, one thing keeps coming up: mindset. It’s not flashy. It doesn’t show up in your financial reports or on a blueprint. But it’s there—shaping how we react to challenges, how we lead, and how we show […]

Sometimes, the best business lessons come from the worst examples. I recently had a few experiences that left me shaking my head. And while some of these moments were frustrating, they also served as great reminders of what not to do when it comes to delivering an excellent client experience. Don’t Ignore the Basics of […]

When I first set out to write Lobster on a Cheese Plate, I didn’t have a title. For a long time, the file on my computer was simply called “Marketing Book.” It wasn’t until one night, standing over a cheese plate in my kitchen, that the idea struck me. I love cheese—there isn’t a cheese […]