Communication problems rarely show up with flashing lights. There’s no alarm that goes off saying, “Attention everyone: miscommunication is currently in progress.” Instead, they creep in quietly. A sentence that wasn’t quite clear. An assumption that wasn’t verified. A message that sounded perfectly obvious to the person sending it, but meant something completely different to […]

In this episode of the Why We Build Podcast, host Greg Woleck and guest Jack Borovitz discuss the role of AI in the remodeling industry.  They explore common misconceptions about AI, its practical applications, and the ethical considerations that come with its use. Jack emphasizes the importance of starting small with AI implementation, the need […]

Why We Build Podcast Women in Remodeling Sales: Confidence, Competence & Career Growth Sales in residential remodeling isn’t just about numbers. It’s about trust. When you walk into someone’s home, you step into their most personal space. That changes the conversation. It requires empathy, clarity, emotional intelligence, and the ability to guide clients toward decisions […]

Why This Story Matters Again—After Alex Honnold’s Live Netflix Skyscraper Climb With Alex Honnold once again capturing global attention—this time scaling a skyscraper live on Netflix—the lessons from his approach to risk, preparation, and progress are more relevant than ever. While the setting may have changed, the mindset required to move deliberately, stay disciplined, and […]

Why We Build Podcast Episode: Capturing Leads 24/7: How AI & Automation Turn Marketing Into Revenue Host: Greg Woleck Guest: Rathna Ramakrishnan, CEO of Remodeler Digital Most remodeling businesses are built for business hours. Homeowners aren’t. In this episode, Greg sits down with Rathna Ramakrishnan to unpack how remodelers can use AI and automation to […]

In this episode of PowerTips Unscripted, host Victoria Downing interviews Robert Gurinowitsch who shares insights on incorporating state-funded projects into a remodeler’s revenue stream. Robert explains how these opportunities can be lucrative but require navigating government regulations and compliance. Robert Gurinowitsch is the regional program manager for Best Bath. Best Bath has been providing over […]